We audit, build & maintain Shopify stacks for established DTC brands.

Brand identities that work on the storefront, in campaigns, and across lifecycle touchpoints. Visual systems meant to convert, not just look good in a guidelines PDF.

Metafield, metaobject, and content models that keep merchandising flexible as your catalogue and campaigns grow. Having data is one thing. Your theme and admin being able to use it without a developer on speed dial is another.

Editorial and product content frameworks tied to search intent, conversion paths, and brand voice. Consistent across PDPs, collections, email, and social instead of siloed by channel.

Component libraries and design tokens that keep storefront updates fast, cohesive, and on-brand. Cuts the cost of iteration as your team scales content and campaign output.

We run audits and test programmes focused on contribution margin and checkout completion. The friction that hurts most is usually buried in product discovery, merchandising, or the purchase flow, and it gets worse as traffic grows.

We help you nail positioning, value proposition, and audience fit before you pour money into creative and tech. You walk away with a framework your team can actually use, not a deck that gathers dust.

Category, customer, and competitive research that feeds into merchandising, acquisition, and retention. Based on how your market actually works, not recycled playbooks from a generic ecommerce blog.

Segmented journeys and lifecycle personalisation that lift repeat purchase and LTV without bolting on apps you do not need. Built around your data architecture from the start.

Retention models (subscriptions, replenishment, loyalty programmes) designed around payback period and LTV, not signup volume alone. Sustainable growth needs customers who come back profitably.

Lifecycle flows and campaign architecture hooked into your Shopify data layer. Post-purchase, win-back, and replenishment sequences based on behaviour, not a batch-and-blast calendar.

Channel strategy and creative direction aligned to product margins and acquisition efficiency. Social should feed the storefront and retention stack, not sit off on its own as a content exercise.

Structured experimentation on merchandising, navigation, and offer presentation. We tie tests to revenue and margin impact. A variant that lifts orders but erodes profit is not a win.