Shopify theme customisation leaves the supportable path when Liquid, section groups, and dynamic sources diverge. How to tell, and what to do next.
Read articleShopify Sidekick now runs a daily continual learning loop on production traffic. What the flywheel means for Admin GraphQL, merchant ops, and when custom stack work still matters.
Read articleSimple Shopify tasks that still take spreadsheets, exports, and three apps usually signal stack debt, not missing features. Diagnose friction by root cause and fix the foundation before adding tools.
Read articleLiquid partials enable app-like soft navigation on Shopify themes. Benchmarks show ~24× faster in-store route changes, with a modest first-load trade-off. Web pixel customer events still do not follow standard storefront events after a region swap.
Read articleBigCommerce billing changes on draft and manual orders hit B2B brands that run bank transfer and Sage outside the cart. Compare platform economics, ERP-led workflows, and when replatforming to Shopify pays off.
Read articleHow established Shopify brands segment customers in 2026: RFM, behavioral cohorts, Shopify Segments, metafields, and stack design. A practitioner guide to data that stays maintainable.
Read articleUse Shopify's Liquid partial tag and @shopify/partial-rendering to load header and footer once, then refresh only the main content region on in-theme navigation. Hands-on notes from the July '26 preview.
Read articleAI shoppers and agents discover products through HTML, llms.txt, and UCP catalog layers. Learn what each surface exposes, where Global Catalog differs from your storefront, and how to prioritise catalogue fixes.
Read articleShopify Claude connector setup in plain steps: what the official integration can read and write, how it differs from the developer AI Toolkit, benefits for ops, and production risks before you approve changes.
Read articleWhat we learned building a UCP Global Catalog explorer: product data architecture, catalog visibility, pagination limits, and hint-based infinite scroll against search_catalog.
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