Shopify Plus checkout customisation splits between UI extensions for display and Functions for logic. Match each capability to the job before scoping custom work.
Read articleContribution margin only holds when marketing, ecommerce, and ops share one order-level number. Build that worksheet before you scale ad spend.
Read articleChatGPT and AI assistants are driving real Shopify orders. Learn where AI traffic lands, how to attribute it, and what to fix before agentic commerce scales.
Read articleBefore you scale paid traffic, audit the Shopify product page on a phone: price, variants, hero match to the ad, and add-to-cart. Fix those leaks first.
Read articleShopify stores stall at scale when two apps write the same order field. Map webhook owners, metafields, and rate limits before the next campaign spike.
Read articleShopify has no native sandbox for the Claude connector. Three architecture patterns keep AI queries and write experiments off your live storefront.
Read articleShopify auto-upgraded Thank you and Order status pages on 26 August 2026, disabling Additional Scripts on non-Plus stores. Here is how to check if your tracking still fires.
Read articleShopify WebMCP registers catalog, cart, and checkout tools on Liquid storefronts. What merchants should test before treating in-tab agents as a channel.
Read articleTen Shopify accessibility bugs that block WCAG AA, who owns each fix, and how to remediate theme, app, and hosted checkout gaps without overlay theatre.
Read articleShopify theme customisation leaves the supportable path when Liquid, section groups, and dynamic sources diverge. How to tell, and what to do next.
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