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  • Integrations and System Optimisation

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        Free assessment Migration Readiness Assessment Score replatforming risk, estimate timeline, and download your phase roadmap.
        • Unit Economics Simulator Model LTV, CAC payback, and subscription growth ceiling.
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        Shopify storefront architecture for growing businesses
        01
        E-Commerce Strategy 10 minutes reading time

        What Is Shopify? Features, Limitations, and Use Cases

        Dec 26, 2025 Octavian Contis

        Shopify platform capabilities include managed hosting, APIs, Liquid themes, apps, and Plus checkout tools inside a fixed data model. See what breaks at scale.

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        oContis Studio | Maximizing Customer Lifetime Value on Shopify Plus: Effective Strategies for Growth
        02
        E-Commerce Growth 16 minutes reading time

        Maximizing Customer Lifetime Value on Shopify Plus

        Aug 5, 2023 Octavian Contis

        Customer lifetime value on Shopify Plus grows through segmentation, personalisation, loyalty, and retention, not acquisition alone. Practical ways to raise CLV.

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        Categories

        • E-Commerce Growth 8
        • E-Commerce Strategy 10
        • Migration Blueprints 8
        • Storefront Architecture 16

        Latest Posts

        • When to Use Checkout UI Extensions vs Shopify Functions

          Sep 11, 2026
        • Why Shopify Contribution Margin Breaks When Stack, PDP, and Ads Don't Align

          Sep 9, 2026
        • AI Shopping Traffic and Agentic Commerce on Shopify

          Sep 7, 2026
        • Why DTC Brands Must Fix the Shopify PDP Before Turning On Ads

          Sep 4, 2026
        • Why Shopify Stores Can't Scale on a Bloated Tech Stack

          Sep 2, 2026

        Services

        • Shopify Stack Audit
        • Shopify Theme Development
        • Shopify App Development
        • Shopify UI Extensions and Functions
        • Replatforming and Migration
        • Integrations and System Optimisation

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        • UCP Catalogue Explorer
        • Unit Economics Simulator
        • Shopify Migration Readiness Assessment

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