AI shoppers discover products through HTML, llms.txt, and UCP catalog layers. What each surface exposes, and how to prioritise Shopify catalogue fixes.
Read articleShopify Claude connector app: install from Claude, not the App Store. What it can read and write, plus production risks before you approve live changes.
Read articleWhat we learned building a UCP Global Catalog explorer: product data architecture, catalog visibility, pagination limits, and hint-based infinite scroll.
Read articleStale banners, intermittent 404s, and missing products after a Shopify Markets split usually trace to catalog publishing or edge cache, not the theme.
Read articleShopify Payments reserves can hold thousands after chargeback events. Upgrading to Plus rarely speeds Credit Risk reviews. What merchants should do instead.
Read articleFix Shopify metaobject filters combined with storefront search: why each works alone, why together they return zero results, and how to diagnose the query.
Read articleStrong add-to-cart and checkout-start metrics with zero purchases usually mean a last-mile problem. Bucket abandoned checkouts and isolate payment friction.
Read articleHow to avoid Shopify tech stack bloat: subscriptions, overlap, script weight, and reconciliation time. Audit the stack before margin disappears after launch.
Read articleGoogle AI Overviews are reshaping product discovery, but most Shopify merchants optimise the wrong layer. Which levers matter, and what to fix first.
Read articleGuide for Amazon sellers launching a Shopify D2C channel. Covers catalog import, Brand Registry, off-Amazon traffic, inventory sync, and realistic expectations.
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