Shopify UTM Parameters: Campaign Tracking That Stays Clean in GA4 and Shopify
Lock a Shopify UTM naming sheet so GA4 Session source, medium, and campaign match Shopify Performance by UTM. Test that tags survive to checkout.
Read articleLock a Shopify UTM naming sheet so GA4 Session source, medium, and campaign match Shopify Performance by UTM. Test that tags survive to checkout.
Read articleShopify post-trains open models as Sidekick task experts for GraphQL work. Here is the specialist split, GraphQL scores, and what that means for merchant teams.
Read articleChoose a Shopify Markets catalog, a checkout Function, or a fee SKU for destination product fees. Test standard checkout and Apple Pay before go-live.
Read articleShopify 2026-10 no longer auto-adds a new carrier service to the General shipping profile. List live-rate apps, attach the rate to each zone, and test checkout.
Read articleWalk product search, metafields, metaobject lists, pinned apps, and theme versions after the Shopify admin redesign. Record which daily tasks gained clicks.
Read articleRecord whether Shop Pay is on and which Agentic channels allow direct checkout. Note which buyer-agent purchases still need a continue_url handoff.
Read articleAfter the 29 September 2026 Shopify Tax change, test EU-to-UK checkouts above and below £135. Record whether VAT still posts and write the fallback method.
Read articleMap each Shopify login path against New Customer Accounts. Choose native social, Shop, Plus identity, or classic, then list rebuilds before sunset.
Read articleMap Black Friday admin events to Shopify Flow triggers, then assign a native workflow, a staff queue, or an external tool before the freeze.
Read articleRecord duties, currency, shipping, and catalog gaps in each Shopify market before Black Friday ads go live. Complete a buyer checkout walk in every live market.
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