Shopify Plus checkout splits UI extensions for display and Functions for logic. Match each capability to the job before scoping custom work.
Read articleBefore you scale paid traffic, audit the Shopify product page on a phone: price, variants, hero match to the ad, and add-to-cart. Fix those leaks first.
Read articleAfter the 26 August 2026 auto-upgrade, Additional Scripts stopped on non-Plus Shopify stores. Check if Google, Meta, and TikTok purchase tracking still fires.
Read articleShopify WebMCP registers catalog, cart, and checkout tools on Liquid storefronts. What merchants should test before treating in-tab agents as a channel.
Read articleTen Shopify accessibility bugs that block WCAG AA, who owns each fix, and how to remediate theme, app, and hosted checkout gaps without overlay theatre.
Read articleShopify theme customisation leaves the supportable path when Liquid, section groups, and dynamic sources diverge. How to tell, and what to do next.
Read articleLiquid partials enable app-like soft navigation on Shopify themes. Web pixel customer events still do not follow standard storefront events after a region swap.
Read articleUse Shopify Liquid partials and partial-rendering to load header and footer once, then refresh only the main content region on in-theme navigation.
Read articleStale banners, intermittent 404s, and missing products after a Shopify Markets split usually trace to catalog publishing or edge cache, not the theme.
Read articleWhat we learned building a UCP Global Catalog explorer: product data architecture, catalog visibility, pagination limits, and hint-based infinite scroll.
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