Shopify theme customisation leaves the supportable path when Liquid, section groups, and dynamic sources diverge. How to tell, and what to do next.
Read articleLiquid partials enable app-like soft navigation on Shopify themes. Benchmarks show ~24× faster in-store route changes, with a modest first-load trade-off. Web pixel customer events still do not follow standard storefront events after a region swap.
Read articleUse Shopify's Liquid partial tag and @shopify/partial-rendering to load header and footer once, then refresh only the main content region on in-theme navigation. Hands-on notes from the July '26 preview.
Read articleStale banners, intermittent 404s, and products vanishing after a Shopify Markets split usually trace to catalog publishing gaps or edge cache propagation, not your theme. Learn how to diagnose and fix it.
Read articleWhat we learned building a UCP Global Catalog explorer: product data architecture, catalog visibility, pagination limits, and hint-based infinite scroll against search_catalog.
Read articleFix Shopify metaobject filters combined with storefront search: why filter-only and search-only work but together return zero results, URL checks, and a step-by-step diagnostic.
Read articleStrong add-to-cart and checkout-start metrics with zero purchases usually mean a last-mile problem, not bad ads. Learn how to bucket abandoned checkouts, fix branding gaps, and isolate payment-step friction on Shopify.
Read articleShopify theme mistakes, bloated JavaScript, over-animated UX, poor accessibility, and misused sections, directly reduce conversion rates. A practical audit from real builds.
Read articleHigh-performance Shopify themes rely on clean Liquid architecture, lean asset loading, modular sections, and minimal app dependency—not just fast page scores. Full structural breakdown inside.
Read articleOnline Store 2.0 introduced JSON templates and sections on every page type—separating content from code so merchants can edit layouts without developers. What changed and when to upgrade.
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