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Read articleShopify theme mistakes, bloated JavaScript, over-animated UX, weak accessibility, and misused sections cut conversion. A practical audit from real builds.
Read articleHigh-performance Shopify themes rely on clean Liquid architecture, lean assets, modular sections, and fewer apps, not just fast page scores.
Read articleOnline Store 2.0 introduced JSON templates and sections on every page type, so merchants can edit layouts without developers. What changed and when to upgrade.
Read articleShopify Liquid controls storefront layout, metadata, and performance. Learn what it affects, why theme architecture matters, and how it shows up at scale.
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