Theme & front-end architecture
Section structure, asset loading, Liquid patterns, and OS 2.0 usage. We flag fragile customisations and performance debt that slows every future change.
Stack Recovery ยท Diagnose
A Shopify stack audit that names what previous agencies missed
We review theme architecture, app footprint, metafields and metaobjects, integrations, and checkout setup. You get plain-language findings your team can share internally, plus a prioritised roadmap: foundation before features.
App store footprint
Overlap, redundancy, and margin erosion from apps that should be theme logic, a private app, or a single integration.
Data model
Metafields, metaobjects, and catalogue structure: whether your merchandising team can move without a developer on every campaign.
Integrations & ops
ERP, PIM, CRM, fulfilment, and middleware: data flow, failure points, and where the stack fights itself at scale.
Checkout & Plus readiness
Extensions, Functions, payment and delivery logic, and structural limits before you invest in checkout customisation.
Deliverables
What you get
- Structured audit across theme, apps, data, integrations, and checkout
- Plain-language findings document for internal stakeholders
- Prioritised roadmap with foundation-before-features sequencing
- Honest scoping on what should not be rebuilt yet
- Discovery call to walk through results and next steps
How we work
Aligned to Stack Recovery
- 01
Discovery
Stakeholder interviews, access to Shopify Admin, theme repo, and key integrations.
- 02
Diagnose
Structured review of each stack layer with reproducible checks, not opinion-only deck copy.
- 03
Prioritise
Ranked roadmap tied to business risk, not a flat backlog of nice-to-haves.
- 04
Partner
Optional retained engagement to execute rebuilds and stay as your long-term technical partner.
Further reading
Shopify insights
- The Hidden Cost of Running a Shopify Store: When 12 Apps Quietly Eat Your Margins Twelve Shopify apps can cost more than your theme,subscriptions, overlap, and ops time compound after launch. A quart...
- Common Theme Mistakes That Kill Conversion Rates Shopify theme mistakes, bloated JavaScript, over-animated UX, poor accessibility, and misused sections, directly redu...
Shopify Stack Audit
What is included in a Shopify stack audit?
We review theme architecture, app footprint, metafield and metaobject models, third-party integrations, and checkout setup. You receive plain-language findings plus a prioritised roadmap. See also our theme architecture guide.
How long does a stack audit take?
Most audits for established DTC brands take two to four weeks depending on catalogue complexity, integration count, and stakeholder availability. We scope honestly in discovery rather than selling a fixed-day template.
Do I need Shopify Plus for a stack audit?
No. We audit Shopify and Shopify Plus stores. Plus-specific checkout and Functions work is included when relevant, but the audit framework applies to any scale where technical debt is blocking growth.
What happens after the audit?
You can execute internally, with another vendor, or partner with us for rebuild work. Our Shopify Stack Recovery methodology continues from diagnosis into prioritised rebuilds and a retained partnership if the fit is right.
How is this different from a CRO or SEO audit?
We focus on structural stack health: theme, apps, data, integrations, and checkout architecture. Conversion and SEO outcomes depend on that foundation. We do not lead with vanity metrics or patch-layer recommendations.
How do I start?
Book a discovery call. We will confirm scope, access requirements, and whether a stack audit is the right entry point for your situation.
Need a partner for Shopify Stack Audit?
Start with a discovery call. We will assess whether a stack audit or a scoped build is the right entry point for your store.