Lanoguard is a UK rust-protection brand scaling DIY sales and a nationwide application-centre network. The business needed a Shopify setup the marketing team could run without developer bottlenecks on every campaign. oContis rebuilt the storefront on Shopify 2.0, expanded into B2B tooling and conversion testing, and stayed on as the long-term technical partner, delivering a 17.2% conversion lift.
- Brand
- Website
- Year2024–present
0 %
Increased conversions
0 %
Revenue per visitor (up to)
£ 0 M+
Estimated revenue increase
The challenge
Lanoguard came to oContis after repeated experiences with Shopify agencies that locked the brand into rigid customizations and poor code practices, requiring a developer for even small merchandising changes. The existing theme offered minimal flexibility for the merchant team, slowing campaigns and day-to-day updates while the business scaled its product range and B2B network.
The strategy
oContis began by migrating Lanoguard onto a Shopify 2.0 architecture the internal team could actually operate, replacing brittle customizations with maintainable sections and a clear development standard. As trust grew, the partnership expanded into conversion rate optimization through Shoplift, a B2B hub for application centre partners, checkout UI extensions, Shopify Functions, and a custom app stack designed for ongoing iteration without developer bottlenecks.
Results
Lanoguard now runs on a maintainable Shopify foundation the merchant team can update independently, with oContis as an ongoing development and optimization partner rather than a bottleneck. Shoplift-powered CRO tests have reached up to 17.2% increased conversions and 13.4% revenue per visitor on winning variants. The Application Centres feature has become the brand's highest-traffic page according to Google Search Console, with an estimated £1M+ in attributed revenue since launch.
Stack benchmarks
| Metric | Before | After |
|---|---|---|
| Theme merchandising changes | Developer ticket for layout updates | Self-serve OS 2.0 sections |
| Checkout customisation | Legacy script workarounds | UI extensions and Shopify Functions |
| B2B application centres | Manual partner coordination | Custom Gadget app and B2B hub |
| Conversion rate | Baseline pre-Shoplift | 17.2% lift (Shoplift programme) |
Built with
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