Auto/Moto
Lanoguard
From developer-locked customizations to a merchant-friendly Shopify platform
Lanoguard is a UK family-run brand specialising in lanolin-based rust protection for vehicles, boats, and machinery — trusted by thousands of car enthusiasts and a growing network of independent application centres across the UK and Ireland.
- Website
- Year2024–present
0 %
Increased conversions
0 %
Revenue per visitor (up to)
£ 0 M+
Estimated revenue increase
The challenge
Lanoguard came to oContis after repeated experiences with Shopify agencies that locked the brand into rigid customizations and poor code practices — requiring a developer for even small merchandising changes. The existing theme offered minimal flexibility for the merchant team, slowing campaigns and day-to-day updates while the business scaled its product range and B2B network.
The strategy
oContis began by migrating Lanoguard onto a Shopify 2.0 architecture the internal team could actually operate — replacing brittle customizations with maintainable sections and a clear development standard. As trust grew, the partnership expanded into a long-term consulting and build relationship — including conversion rate optimization through our Shoplift partnership, a B2B hub for application centre partners, checkout UI extensions, Shopify Functions, and a custom app stack designed for ongoing iteration without developer bottlenecks.
Results
Lanoguard now runs on a maintainable Shopify foundation the merchant team can update independently — with oContis as an ongoing development and optimization partner rather than a bottleneck. Shoplift-powered CRO tests have reached up to 17.2% increased conversions and 13.4% revenue per visitor on winning variants, complementing the custom build work. The Application Centres feature has become the brand's highest-traffic page according to Google Search Console, with an estimated £1M+ in attributed revenue since launch.
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