DÈS-VU needed a Shopify experience that could keep pace with streetwear drops, social-led traffic, and Gen-Z retention expectations. oContis built a drop-ready custom theme with cart optimisations, lifecycle tooling aligned to Klaviyo, and mobile-first collection UX. Campaign releases no longer depend on theme workarounds that block launch rhythm.
- Brand
- Website
- Year2022-present
The challenge
DÈS-VU needed a Shopify experience that could keep pace with streetwear drops, social-driven traffic, and a Gen-Z audience that expects fast, mobile-first shopping. The storefront had to hold editorial brand energy while staying reliable for commerce, retention, and recurring launch cycles.
The strategy
oContis built a long-term partnership around custom theme development, branding integrations, and lifecycle automation. Rather than one-off fixes, the approach focused on a storefront that could support recurring drops, acquisition campaigns, and retention flows as the brand scaled.
Results
DÈS-VU runs on a Shopify foundation built for sustained D2C growth: a faster, more flexible storefront that supports drop culture, retention marketing, and the brand's ongoing evolution in a competitive streetwear market.
Stack benchmarks
| Metric | Before | After |
|---|---|---|
| Drop launch cadence | Theme changes blocked release rhythm | Drop-ready custom theme sections |
| Lifecycle tooling | Disconnected retention apps | Klaviyo flows aligned to theme events |
| Mobile discovery | Generic collection templates | Streetwear-first PDP and collection UX |
Built with
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