Senarah
From a locked theme to a self-serve storefront built for CRO iteration
In collaboration with
Senarah makes toddler carriers, barefoot sock shoes, and accessories for parents who want portable, comfortable babywearing and easy-care gear, selling direct worldwide with free shipping and a 90-day guarantee.
- Website
- Year2025
The challenge
Senarah had outgrown a previous Shopify theme that locked the merchant into rigid layouts and developer-led edits. Campaigns, comparison content, and PDP storytelling needed to move at parent-brand pace, but every meaningful change queued engineering time. Third-party apps had piled up to cover basics the theme should handle, adding script weight and monthly overhead. Enchant Digital's conversion programme needed a foundation where A/B tests could run on native theme sections, not fragile app fragments.
The strategy
Working alongside Enchant Digital, oContis led development on a Shopify theme store 2.0 migration: a new architecture the merchant could customise in admin without a standing dev team. Custom sections followed client Figma designs for homepage storytelling, product education, and trust-led merchandising. Overlapping app functionality moved into the theme where it belonged, with performance tuned as apps came out. Section boundaries were structured so Enchant could iterate tests quickly using native Online Store 2.0 components.
Results
Senarah runs on a maintainable Online Store 2.0 theme the merchant team can customise for campaigns and catalogue updates, with a leaner app footprint and stronger storefront performance after consolidation. Enchant Digital can iterate conversion tests on native sections instead of fighting a locked layout. See more in our health & wellness work alongside Ghost Fragrances and Jordana Ticia, and our article on Shopify app sprawl.
