Medik8 is a leading UK skincare brand scaling product launches and regional storefronts faster than its legacy theme could support. oContis delivered a Shopify 2.0 migration with bespoke sections, multi-store architecture, and retention integrations wired in from day one. The brand now has a commerce foundation it can extend as campaigns and markets grow.
- Year2022-2023
The challenge
As a leading UK skincare brand scaling across markets, Medik8 needed a storefront that could keep pace with product launches, campaign merchandising, and regional storefront requirements. The existing theme structure limited section flexibility and made every iteration slower than the brand's commercial momentum demanded.
The strategy
oContis approached the rebuild as a long-term commerce foundation rather than a cosmetic refresh. The focus was a full Shopify 2.0 migration, bespoke sections aligned to Medik8's brand system, and a multi-store architecture with retention and acquisition integrations wired in from day one.
Results
The new Medik8 storefront delivers a measurably faster, more maintainable shopping experience, giving the team the flexibility to iterate on merchandising, scale across stores, and continue building on a Shopify foundation designed for long-term growth. See more in our beauty & skincare portfolio and our guide on Online Store 2.0.
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