RTR Vehicles sells factory-engineered performance Mustangs through a nationwide dealer network, but shoppers had no unified way to find in-stock inventory near them. oContis built a Shopify-native dealer finder with metaobject architecture, VIN deduplication, and a CSV upload workflow the team can run bi-weekly without developer dependency.
- Brand
- Website
- Year2025
The challenge
RTR Vehicles sells high-performance Ford Mustangs through a nationwide dealer network, but customers had no single place to discover what was available in market. Inventory lived across dealer sites, changed frequently, and needed a centralized, sortable experience that still routed buyers to the correct dealer for purchase.
The strategy
oContis designed a Shopify-native inventory system powered by metaobjects and a custom CSV upload workflow. Rather than managing individual product pages, dealer data aggregates into a dynamic listing experience the RTR team can maintain without ongoing developer involvement.
Results
RTR Vehicles now offers a scalable, maintainable inventory experience tailored to its dealer-led business model. Customers get a clear, centralized view of available vehicles, while the internal team manages updates through a simple CSV workflow with no developer dependency for ongoing inventory refreshes.
Stack benchmarks
| Metric | Before | After |
|---|---|---|
| Nationwide inventory discovery | Scattered dealer listings | Unified metaobject-powered finder |
| Inventory updates | Developer-dependent refreshes | Bi-weekly CSV upload workflow |
| Duplicate vehicle records | Manual reconciliation risk | VIN-based deduplication on upload |
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