Anam Attire
From Squarespace limits to a Shopify flagship for luxury Pakistani fashion
Anam Attire draws on Pakistani and Middle Eastern heritage to create contemporary formal wear, kaftans, and modest fashion for a community that values craftsmanship, culture, and style.
- Website
- Year2023
The challenge
Anam Attire had outgrown Squarespace. With over a hundred products spanning formal wear, kaftans, and modest fashion, the brand needed Shopify's flexibility for international shipping, collection merchandising, and a storefront that matched the elegance of its product photography.
The strategy
oContis led a full platform migration paired with brand discovery and Shopify 2.0 theme customization. The approach preserved Anam Attire's heritage-led identity while introducing the commerce infrastructure needed for UK and worldwide delivery.
Results
Anam Attire now runs on a Shopify foundation built for international growth: a stronger commerce experience that supports collection expansion, worldwide shipping, and the brand's luxury positioning without platform constraints.
