Anam Attire had outgrown Squarespace as its luxury Pakistani fashion catalogue passed a hundred products and expanded worldwide. oContis led the migration to Shopify with brand discovery and a heritage-led Online Store 2.0 theme built for international shipping and collection merchandising. The brand gained the commerce infrastructure to match its product photography and community scale.
  • Internationalization
  • Search Optimization
  • SEO

The challenge

Anam Attire had outgrown Squarespace. With over a hundred products spanning formal wear, kaftans, and modest fashion, the brand needed Shopify's flexibility for international shipping, collection merchandising, and a storefront that matched the elegance of its product photography.

The strategy

oContis led a full platform migration paired with brand discovery and Shopify 2.0 theme customization. The approach preserved Anam Attire's heritage-led identity while introducing the commerce infrastructure needed for UK and worldwide delivery.
Anam Attire storefront ~ oContis Studio
Homepage ~ Anam Attire by oContis Studio
All products ~ Anam Attire by oContis Studio
Formal wear ~ Anam Attire by oContis Studio

Results

Anam Attire now runs on a Shopify foundation built for international growth: a stronger commerce experience that supports collection expansion, worldwide shipping, and the brand's luxury positioning without platform constraints.

Built with

Project Partners

  • Shopify
  • Klaviyo

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