Filter by Molly Mae
Turning creator momentum into a credible Shopify beauty destination
In collaboration with
- JustCatalyst
Filter by Molly-Mae is a UK beauty brand built around tanning and everyday beauty essentials, with a creator-led audience that expects the storefront to feel as polished as the social presence behind it.
- Year2021
The challenge
Filter by Molly-Mae entered a crowded tanning and skincare market with strong social momentum, but needed a Shopify storefront that felt premium from day one. The experience had to convert creator-led traffic into a credible ecommerce destination without overcomplicating operations for a lean launch team.
The strategy
oContis treated launch as brand and commerce together: define the design system, configure Shopify for a focused beauty catalog, and ship a theme foundation built for product storytelling and conversion. The goal was a store the team could grow beyond launch without rebuilding.
Results
Filter by Molly-Mae launched on Shopify with a storefront that balances brand presence and commercial clarity. The team gained a stronger foundation for product drops, collection growth, and ongoing optimization without operational overhead.
