Filter by Molly Mae
Turning creator momentum into a credible Shopify beauty destination
In collaboration with
- JustCatalyst
Filter by Molly-Mae entered a crowded beauty market with strong creator momentum but needed a storefront that converted social traffic into credible repeat purchase. oContis defined the design system, configured Shopify for a focused beauty catalogue, and shipped a theme built for product storytelling from day one. Launch quality matched the brand's public profile without overburdening a lean team.
- Year2021
The challenge
Filter by Molly-Mae entered a crowded tanning and skincare market with strong social momentum, but needed a Shopify storefront that felt premium from day one. The experience had to convert creator-led traffic into a credible ecommerce destination without overcomplicating operations for a lean launch team.
The strategy
oContis treated launch as brand and commerce together: define the design system, configure Shopify for a focused beauty catalog, and ship a theme foundation built for product storytelling and conversion. The goal was a store the team could grow beyond launch without rebuilding.
Results
Filter by Molly-Mae launched on Shopify with a storefront that balances brand presence and commercial clarity. The team gained a stronger foundation for product drops, collection growth, and ongoing optimization without operational overhead. Browse more beauty & skincare work and our Shopify operating cost guide for launch budgeting context.
Built with
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