Consumables
Kloudy Matcha
A founder-led matcha brand's storefront built for subscriptions and social proof
Kloudy Matcha is a founder-led UK wellness brand creating functional matcha drinks powered by ceremonial-grade matcha, adaptogens, and natural botanicals — clean, sustained energy in a can for everyday focus and feel-good routines. oContis developed the custom theme, including a bespoke UGC section, reviews integration with dynamic price-per-can pricing, and subscription blocks on the product page.
- Website
- Year2026
The challenge
Kloudy Matcha approached oContis with clear technical requirements for a growing founder-led brand: integrate reviews and subscription platforms into a Shopify storefront that still felt distinctly Kloudy. The founders needed straightforward implementation without compromising brand guidelines, particularly on product pages where pack sizes, pricing, and social proof all needed to work together seamlessly.
The strategy
oContis focused on precise theme development and platform integration rather than over-engineering. Reviews and subscriptions were woven into the existing storefront architecture, with a bespoke review component built to match Kloudy's visual identity and calculate price per can dynamically across variant packs — giving shoppers clearer value context at the point of purchase.
Results
Kloudy Matcha now has a Shopify storefront where reviews, subscriptions, and brand presentation work as one cohesive experience. The custom price-per-can review component gives shoppers clearer pack-value context on product pages, and the founders have a maintainable theme foundation they are happy to build on as the brand scales.
Built with
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