Kloudy Matcha is a founder-led UK wellness brand creating functional matcha drinks with ceremonial-grade matcha, adaptogens, and natural botanicals for clean, sustained everyday energy.
- Website
- Year2026
The challenge
Kloudy Matcha needed reviews and subscriptions woven into a Shopify storefront that still felt distinctly Kloudy. On product pages, pack sizes, pricing, and social proof all had to work together without compromising brand guidelines or overcomplicating a focused SKU range.
The strategy
oContis focused on precise theme development and platform integration rather than over-engineering. Reviews and subscriptions were built into the storefront architecture, with a bespoke review component that matches Kloudy's identity and calculates price per can dynamically across pack variants.
Results
Kloudy Matcha now has a Shopify storefront where reviews, subscriptions, and brand presentation work as one cohesive experience. Shoppers get clearer pack-value context on product pages, and the founders have a maintainable theme foundation to build on as the brand scales.
