Botari
Launching a design-led K-beauty brand on Shopify with conversion and markets built in
BOTARI is a beauty design house bringing Korean-inspired hand care to everyday rituals with gel-cream formulas, distinctive fragrance, and design objects. Founder Molly Park arrived with strong branding and product vision but needed a partner to translate that into a shoppable Shopify experience. oContis consulted on ecommerce foundations and delivered a CRO-focused storefront with international markets, wholesale readiness, and lifecycle integrations for the brand's first public iteration.
- Website
- Year2026
The challenge
Molly Park, formerly CPO and Head of Design at Papier, founded BOTARI with a clear creative direction: hand care treated with the same rigour as facial skincare, rooted in Korean innovation and modern design objects. The gap was operational ecommerce expertise. The team needed a Shopify foundation that could launch credibly to DTC shoppers, support multi-country selling from day one, and leave room for wholesale partnerships without rebuilding the theme for every channel.
The strategy
oContis paired consultancy with build delivery. We mapped category positioning, buy-box patterns, and international setup before locking theme architecture, so brand expression and conversion structure moved forward together. The storefront prioritises ritual-led storytelling on the homepage, clear merchandising on hand cream collections, and a discovery-led PDP for the hero set. Klaviyo and Loox sit in the stack for lifecycle capture and social proof without fragmenting the shopping path.
Results
BOTARI launched its first Shopify iteration with a storefront that matches its design ambition: stronger conversion structure on homepage and PDP, international selling ready for growth, and wholesale capability alongside DTC. The brand can iterate on merchandising and markets from a single theme foundation. See more in our beauty & skincare portfolio and our work on Shopify theme development.
Built with
Project Partners
Book a discovery call
Planning something similar?
Tell us what is blocking your next initiative. We will confirm whether a stack audit, rebuild, or long-term partnership fits your store.
