Ghost Fragrances
Modular Shopify architecture that cut app overhead and sped up the storefront
In collaboration with
Ghost Fragrances needed to merchandise fragrance ranges and giftsets without relying on a stack of apps for basics the theme should handle natively. oContis delivered a modular Shopify theme with app consolidation, native free-shipping and gift configuration, and CRO-ready architecture for ongoing testing. Monthly app overhead and script weight came down while merchandising gained more room to move.
- Website
- Year2025
The challenge
Ghost Fragrances needed a storefront that could merchandise Deep Night, Lunar Goddess, giftsets, and refill ranges without leaning on a stack of third-party apps for basics the theme should handle natively. Monthly app fees added overhead, scripts slowed the experience, and every promotion or shipping threshold change queued developer time. Enchant Digital's CRO programme needed room to test, but rigid templates and app-led workarounds made experiments slow and expensive to run.
The strategy
Working alongside Enchant Digital, oContis did not replatform Ghost onto a new stack. Instead we built a modular Shopify theme architecture: fully customisable sections, native replacements for app-driven features, and a free shipping plus gift configurator wired into the storefront. The goal was a leaner monthly stack, faster pages, and a theme both the merchandising team and Enchant's A/B testing team could change without developer dependency.
Results
Ghost Fragrances runs on a leaner Shopify stack with native tooling for shipping and gift promotions, measurably faster page performance after shedding app script weight, and a theme the merchandising and CRO teams can adjust without developer bottlenecks. Commercial upside follows a faster storefront: less friction at browse and checkout, with overhead redirected from app subscriptions into the build itself. See more in our beauty & skincare portfolio, including Jordana Ticia and 47 Skin, and our article on Shopify app sprawl.
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