Shopify beauty and skincare case studies by oContis Studio. Review-led PDPs, creator launches, regimen merchandising, and Online Store 2.0 theme development.
Shopify storefront development for beauty and skincare brands, from creator-led launches to established labels with regimen-heavy catalogues. Beauty stores live or die on PDP clarity: ingredient storytelling, review social proof, bundle and routine merchandising, and variant logic that survives campaign traffic spikes without slowing checkout. Explore Medik8 (Shopify 2.0 migration, bespoke sections, and multi-store architecture), 47 Skin (shared UK/US theme codebase and checkout-native gift with purchase), Jordana Ticia (merchant self-serve merchandising and CRO-ready theme architecture), Ghost Fragrances (modular theme, app consolidation, and native gift configurator), and Filter by Molly-Mae (creator-led launch foundations), then browse the patterns we reuse across review-led, subscription-ready skincare builds. For the architectural shift behind flexible beauty merchandising, see our guide on Online Store 2.0.
