Liquid partials enable app-like soft navigation on Shopify themes. Web pixel customer events still do not follow standard storefront events after a region swap.
Read articleBigCommerce billing changes on draft and manual orders hit B2B brands that run bank transfer and Sage outside the cart. When replatforming to Shopify pays off.
Read articleHow established Shopify brands segment customers: RFM, behavioural cohorts, Shopify Segments, metafields, and stack design that stays maintainable.
Read articleUse Shopify Liquid partials and partial-rendering to load header and footer once, then refresh only the main content region on in-theme navigation.
Read articleAI shoppers discover products through HTML, llms.txt, and UCP catalog layers. What each surface exposes, and how to prioritise Shopify catalogue fixes.
Read articleShopify Claude connector app: install from Claude, not the App Store. What it can read and write, plus production risks before you approve live changes.
Read articleWhat we learned building a UCP Global Catalog explorer: product data architecture, catalog visibility, pagination limits, and hint-based infinite scroll.
Read articleStale banners, intermittent 404s, and missing products after a Shopify Markets split usually trace to catalog publishing or edge cache, not the theme.
Read articleShopify Payments reserves can hold thousands after chargeback events. Upgrading to Plus rarely speeds Credit Risk reviews. What merchants should do instead.
Read articleFix Shopify metaobject filters combined with storefront search: why each works alone, why together they return zero results, and how to diagnose the query.
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